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Italian Dulcolax Ad Proves They Can Uncork Anything

By: Going Like Sixty - Published: • References: ibelieveinadv
This Italian campaign for Dulcolax uses popped corks to prove their laxatives can help you when you are all stopped up.

The ad from Saatchi & Saatchi, Milan, Italy is just too clever for me. Seems like it would make more sense to show “go-ers” like green traffic light instead of stopper, or the Go-Go’s, or "Go Go Power Ranger" as a theme.

Credit for the Dulcolax cork ad goes to creative directors Agostino Toscana, Alessandro Orlandi and Sandro Esposti. Stats for Bottle-Stopper Laxatives Trending: Older & Average
Traction: 5,419 clicks in 285 w
Interest: 4 minutes
Concept: Bottle-Stopper Laxatives
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: giant guerrilla toilet paper rolls, transgenerational toilets, and kneel toilets.