Italian Dulcolax Ad Proves They Can Uncork Anything

By: Going Like Sixty - Published: Jun 4, 2009 • References: ibelieveinadv
This Italian campaign for Dulcolax uses popped corks to prove their laxatives can help you when you are all stopped up.

The ad from Saatchi & Saatchi, Milan, Italy is just too clever for me. Seems like it would make more sense to show "go-ers" like green traffic light instead of stopper, or the Go-Go’s, or "Go Go Power Ranger" as a theme.

Credit for the Dulcolax cork ad goes to creative directors Agostino Toscana, Alessandro Orlandi and Sandro Esposti. Stats for Bottle-Stopper Laxatives Trending: Older & Average
Research: 5,607 clicks in 363 w
Interest: 4 minutes
Concept: Bottle-Stopper Laxatives
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: giant guerrilla toilet paper rolls, transgenerational toilets, and kneel toilets.