Du Bist Deutschland Ads

By: Bianca Bartz - Published: Mar 7, 2008 • References:
Jung von Matt, one of Germany's top ad agencies, has released a great campaign to help evoke positive feelings of patriotism in the country's citizens.

The Du bist Deutschland (you are Germany) campaign is a series of 18 photographs of famous Germans who have had historical impact and are known globally.

The intention of the ads is to reunite Germans and get them to look at the future in a positive light. They're trying to install some "get up and go" in the people.

Some well known names featured are Albert Einstein, Porsche, Ludwig van Beethoven, Johann Wolfgang von Goethe, Michael Schumacher, Adi Dassler (Adidas) and Max Schmeling. Other names include Ludwig Erhard, Otto Lilienthal, Alice Schwarzer, Tim Maelzer, Claudia Pechstein, Guenther Jauch, Beate Uhse, Franz Beckhenbauer, August Thyssen and Albrecht Duerer. Stats for German Patriotism Campaign Trending: Older & Average
Research: 4,236 clicks in 429 w
Interest: > 3 minutes
Concept: German Patriotism Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
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