The DTR Podcast is Branded by Tinder

By: Joey Haar - Dec 7, 2016
References: creative.gimletmedia & digitaltrends
The DTR podcast is a new show that talks about relationships in the digital age. The show is branded by Tinder, so it naturally tends to center around the use of dating apps and how they relate to people's romantic lives in many different ways.

The DTR podcast, whose name is short for "Define the Relationship," is produced by Gimlet Creative, the company behind the success of another branded podcast: eBay's 'Open for Business.' The new Tinder podcast has recruited smartly beyond this production team -- the show is hosted by Jane Marie, the music supervisor for 'This American Life' and a former editor at online publication Jezebel. Marie's joint experience in culture and podcasts makes her a savvy choice for the DTR podcast.

Topics on the show include interviews that discuss real-life anecdotes, dating tips and etiquette based on digital platforms.