Dove's Dry Serum Antiperspirant Boasts a Sheer Dry-Touch Formula
Laura McQuarrie — May 7, 2019 — Fashion
References: dove & hellogiggles
Dove is now introducing its Dry Serum Antiperspirant as a first-of-its-kind product with a dry-touch formula that's sheer, and lightweight. The skincare-like underarm product helps to provide 48 hours of deodorant and antiperspirant protection, as well as long-lasting comfort thanks to a formula that's made up of a quarter of moisturizing and facial care ingredients.
The two-in-one antiperspirant and a deodorant offers sweat- and odor-controlling properties and is like a hybrid of a stick and a roll-on product. The product may be dispensed from its packaging with a twist and Dove recommends applying it in a circular motion to achieve full coverage.
The Dry Serum Antiperspirant by Dove is offered in a range of uplifting scents, including Rose Silk, Jasmine Touch and Powder Finish.
The two-in-one antiperspirant and a deodorant offers sweat- and odor-controlling properties and is like a hybrid of a stick and a roll-on product. The product may be dispensed from its packaging with a twist and Dove recommends applying it in a circular motion to achieve full coverage.
The Dry Serum Antiperspirant by Dove is offered in a range of uplifting scents, including Rose Silk, Jasmine Touch and Powder Finish.
Trend Themes
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Lightweight Antiperspirant Serums — Dove's Dry Serum Antiperspirant introduces a first-of-its-kind dry-touch formula that provides long-lasting comfort.
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Skincare-like Underarm Products — The hybrid stick and roll-on product combines antiperspirant and deodorant for ultimate sweat and odor control.
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Moisturizing and Facial Care Ingredients — Dove's Dry Serum Antiperspirant uses a quarter of moisturizing and facial care ingredients for enhanced underarm protection.
Industry Implications
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Personal Care Products — The introduction of lightweight antiperspirant serums opens up new opportunities for innovation in the personal care industry.
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Cosmetics — Skincare-like underarm products that offer long-lasting comfort present disruptive innovation opportunities in the cosmetics industry.
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Fragrance — The range of uplifting scents in Dove's Dry Serum Antiperspirant highlights the potential for innovation in the fragrance industry.
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