The Drone Maker Parrot is Now Looking to Offer a Mid-Priced Drone
Mishal Omar — May 16, 2017 — Tech
References: recode.net
The French drone maker Parrot will soon be offering a drone that functions as a mid-priced option when compared to its commercial drones, (which can cost more than $11,000), and its relatively inexpensive consumer drones.
The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to construction and agriculture.
By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase.
The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to construction and agriculture.
By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase.
Trend Themes
1. Mid-priced Drones - Parrot is tapping into the market for mid-priced drones, catering to prosumers looking for affordable yet capable options.
2. Prosumer Market - Parrot is targeting the prosumer market by offering drones that are suitable for small commercial applications in industries like construction and agriculture.
3. Market Success Strategy - Parrot's strategy to find a middle ground between high-end and low-end drones aims to boost market success and improve sales performance.
Industry Implications
1. Drone Manufacturing - The drone manufacturing industry should explore the production of mid-priced drones to capture the growing demand from prosumers.
2. Construction - The construction industry can leverage mid-priced drones offered by Parrot to enhance project monitoring and surveying capabilities.
3. Agriculture - Parrot's affordable prosumer drones present innovation opportunities for the agriculture industry to adopt aerial imaging and precision agriculture techniques.
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