This AAA Campaign Aims to Attract Generation X Drivers

By: Katherine Pendrill - Aug 1, 2015
References: thinkpilgrim
A recent ad campaign by AAA seeks to attract Generation X drivers. While driver assistance programs are popular with older consumers, younger drivers are often unaware of the importance of these services. The new campaign demonstrates the importance of roadside assistance services for a rapidly aging population.

In the ad, an AAA spokesman asks drivers what they are looking for from roadside assistance. While the drivers conjure up futuristic ideas, the AAA spokesman points out the benefits that the current service already provides. The AAA spokesman reminds the drivers that they can already access services such as onsite battery testing and even bicycle tuneups for an affordable monthly fee.

The ad is targeted at consumers in their 30s and 40s and demonstrates the increasing importance of roadside services as Generation X drivers continue to age.