Superstar

The Cullen's Drip Branding Celebrates a City Decked in Street Art

By: Amelia Roblin - Published: • References: behance.net and packagingoftheworld
So much more care than usual has been put into the design of Drip packaging, considering that the contents are the largely single-use toiletries provided by hotels. Nevertheless, Kristian Mjoset has come up with a visual scheme that is sure to delight visitors of the boutique hotel in Melbourne, Australia.

The client, the Cullen has been named after contemporary artist Adam Cullen and the rooms within it have been inspired by his vibrant paintings and wild graffiti murals. To round out the experience of staying at this particular inn, the bathroom products like moisturizer, shaving cream and a razor have been disguised as the very tools that the creative figure uses to execute his work. Drip packaging bottles and boxes are bright blank whites with vivid neon color dripping down to produce the appearance of spray paint cans.