The Capri-Sun Flavored Beverages Encourages Children to Drink More Water

By: Misel Saban - Jul 19, 2016
References: caprisun & packagingnews
Capri-Sun's 'Fruity Water' beverage pouches are designed to help encourage children to drink more water by enhancing the plain drink with additional fruit notes. The drink provides both hydration as well as a high level of flavor so that children feel as though they are drinking juice, without the added sugar or preservatives. The boost of flavor ensures children are gaining the required amount of water per day.

The 'Fruity Water' drinks are packaged in foil portable pouches similar to juice beverages that are ideal for snacks or school lunches. The beverages contain no sugar and use natural flavors in the Blackcurrant and Mango-Passionfruit varieties. Both the packaging and taste replicates that of juice, as a way to ensure children feel more inclined to enjoy drinking water.