Don't Drink and Drive Billboards in Russia are Bloody Gruesome

By: Summer Luu - Published: Jan 28, 2011 • References: copyranter.blogspot
These Don't Drink and Drive billboards from Russia should get you thinking twice the next time you're drinking.

The gruesome ads feature a human prop pierced through the billboard, with blood dripping from its body. Another ad reenacts the same accident but with the hung dummy holding a steering wheel. The tag line simply says, "This could be your body." Wow, the Russian Don't Drink and Drive billboards really get straight to the point. Stats for People-Hanging Campaigns Trending: Older & Buzzing
Research: 10,168 clicks in 277 w
Interest: 3.1 minutes
Concept: Drink And Drive Billboards
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
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