This astoundingly expensive gown by designer Dress Goddess takes the term "luxury fashion" to whole new heights of opulence.
Made from over $13,000 dollars worth of diamonds, the dress is also hand-sewn into a provocative creation that redefines the meaning of wealth and also, perhaps, excess. Fortunately, Dress Goddess also offers a more moderately priced replica version for $400 for those unable to fork out the fourteen grand required to purchase the real deal.
Implications - Having two versions of the same gown -- an expensive one and its affordable replica -- shows how brands can offer a high-end product, but at the same time, not alienate its customers with less disposable income.
Stats for $14,000 Prom Dresses
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Research: 4,998 clicks in 273 w
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Concept: Dress Goddess
Related: 95 examples / 73 photos
Segment: Females, 12-35
Comparison Set: 35 similar articles, including: plastic bag prom dresses, duct tape prom dresses, and red haute glamour queens.
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