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This Glittering Gown by Dress Goddess Makes a Bold Impact on Hearts & Wallets

By: Jordan M - Published:   Updated: May 9 2011 • References: dressgoddess & bornrich
This astoundingly expensive gown by designer Dress Goddess takes the term "luxury fashion" to whole new heights of opulence.

Made from over $13,000 dollars worth of diamonds, the dress is also hand-sewn into a provocative creation that redefines the meaning of wealth and also, perhaps, excess. Fortunately, Dress Goddess also offers a more moderately priced replica version for $400 for those unable to fork out the fourteen grand required to purchase the real deal.

Implications - Having two versions of the same gown -- an expensive one and its affordable replica -- shows how brands can offer a high-end product, but at the same time, not alienate its customers with less disposable income.

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Concept: Dress Goddess
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Segment: Females, 12-35
Comparison Set: 35 similar articles, including: plastic bag prom dresses, duct tape prom dresses, and red haute glamour queens.