The holiday season is all about feeling the magic in the air, and 'Dreams of Far Away' will let you do just that in the most high-fashion way possible.
Designed by the iconic Karl Lagerfeld for the Printemps store in Paris, the 11 window displays feature mini Lagerfelds and a dreamlike world overflowing with sparkle and bright lights. Captured by Kostas Voyatzis for Yatzer, the photos illustrate the windows as a perfectly fantastical place. The displays don't only focus on Paris and venture off to places like skyscraper-filled Hong Kong.
Those who live in Paris are definitely in for a treat with the Dreams of Far Away windows.
Implications - Stressful lifestyles lead consumers to look for designs that allow them to forget their responsibilities for a moment. Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.
Stats for Dreamlike Parisian Exhibits
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Concept: Dreams Of Far Away
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Segment: Females, 18-55+
Comparison Set: 34 similar articles, including: striking pop icon artwork, forlorn hipster photography, and shocking couture interviews.
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