‘Dreams of Far Away' by Karl Lagerfeld is Full of Fantasy
Designed by the iconic Karl Lagerfeld for the Printemps store in Paris, the 11 window displays feature mini Lagerfelds and a dreamlike world overflowing with sparkle and bright lights. Captured by Kostas Voyatzis for Yatzer, the photos illustrate the windows as a perfectly fantastical place. The displays don't only focus on Paris and venture off to places like skyscraper-filled Hong Kong.
Those who live in Paris are definitely in for a treat with the Dreams of Far Away windows.
Implications - Stressful lifestyles lead consumers to look for designs that allow them to forget their responsibilities for a moment. Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.