It seems that the lovable neat freak who developed this kitchen organization system was well served by the designers of DrawerDecor packaging. The Tandem studio is responsible for the rigorous branding of the product which even dictates to the retailer how a cluster of the cartons should be arranged for sale.
An elongated hexagonal prism was chosen as the ideal shape for the box since it holds a rectangular basemat and a collection of divitz designed to pinch your cooking utensils in place. The cardboard containers can then be efficiently transported and easily displayed on store shelves as the multifaceted forms of DrawerDecor packaging fit tightly together. Images of flippers, whisks and stirring spoons are given their own separate sides, suggesting the ideal staggered arrangement that your own items will take in your cabinet.
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Concept: DrawerDecor Packaging
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Methodically Formulated Merchandizing
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