High Heeled Army Boots
Made out of the typical, premium leather that Dr. Martens is known for, the Darcie Boot features a wooden heel and the acid-proof sole we have all come to know and love. Certainly a stylish way to look punk rock, this may become the go-to look for office crowd.
Implications - Products that are typically seen as masculine and unfashionable have been recently taking a turn into the realm of fashion. By taking products such as the Dr. Martens boot and adding a feminine touch such as a heel, companies ensure consumers enjoy a new feature while still experiencing a connection to a familiar product.