Les Benjamins Debuts a Face Mask Range, Made with 100% Microfiber
References: tr.lesbenjamins & hypebeast
Many fashion companies—from the ultra-luxury brands to the more accessible streetwear labels—are launching various protective equipment and this double-strap face mask design by Les Benjamins just entered the category. The collections are meant to keep consumers safe from the COVID-19 outbreak and in the meantime allow for adequate self-expression and styling for the more fashion-minded individuals.
Les Benjamins's double-strap face masks are secured in order to protect the covering from slipping off or moving. While one strap goes around the neck and below the ears, the other is pulled above them. In addition, the label introduces the design in five different colors, including black, white, yellow, purple, and red. The composition boasts three layers of 100% microfiber. Les Benjamins' face masks can be worn for up to four hours before requiring to be washed by hand in cold water.
Image Credit: Les Benjamin
Les Benjamins's double-strap face masks are secured in order to protect the covering from slipping off or moving. While one strap goes around the neck and below the ears, the other is pulled above them. In addition, the label introduces the design in five different colors, including black, white, yellow, purple, and red. The composition boasts three layers of 100% microfiber. Les Benjamins' face masks can be worn for up to four hours before requiring to be washed by hand in cold water.
Image Credit: Les Benjamin
Trend Themes
1. Fashionable Face Masks - The trend in fashion companies launching protective equipment with innovative designs that emphasize both safety and style represents a disruptive opportunity for companies seeking to innovate in the face mask industry.
2. Double-strap Face Masks - The trend towards double-strap face masks highlights an opportunity for companies to improve their design and functionality to attract customers who value mask stability as key for comfort and safety.
3. Microfiber Mask Materials - The trend towards microfiber masks, particularly those made from 100% microfiber, marks an opportunity for suppliers and manufacturers to innovate with more sustainable mask materials that can be washed and reused over time.
Industry Implications
1. Fashion - The fashion industry has the opportunity to use innovative designs and materials to create protective equipment that caters to both safety and style needs for consumers.
2. Healthcare - The healthcare industry could use these new and innovative designs and technologies to increase the effectiveness and compliance of personal protective equipment for healthcare professionals.
3. Manufacturing - Manufacturers of personal protective equipment have the opportunity to develop masks that focus on stability and comfort, using innovative designs and materials that reflect consumer values on fashion and sustainability.
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