Building upon his wildly popular romantic resort collection as well as his double-teamed print dresses, Thakoon has managed to move forward into new realms of design while still delivering the easily-wearable garments he is famous for.
Thakoon introduced new shapes and silhouettes, with an inspiration leaning towards Japanese kimonos, as well as delicate plissÃ© pleats that see the double-teamed print dresses softly draped around the models like clouds.
Implications - Consumers have a strong inclination to see new forms emerge that reflect the perception of the future that they have seen reflected in movies. These stems from the over-appropriation of elements of previous generations that has occurred over the past decade. Companies draw these customers in by creating new forms and prizing original design concepts.
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Segment: Females, 18-55
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