DoneGood Automatically Offers Ethical Shopping Alternatives

By: Joey Haar - Nov 29, 2016
References: donegood.co & lifehacker
DoneGood is a browser extension for Google Chrome that makes it easier for consumers to buy their goods online without having to worry about the ethics behind that purchase. The extension automatically recognizes when users are shopping online, and it makes alternative suggestions to the products those users are looking at based on things like sustainability and social responsibility.

As DoneGood sees it, many large companies are solely focused on producing massive volumes of goods for as little money as possible. That often means that the production process involves extreme labor conditions and ignorance of environmental impact.

On the other hand, there are plenty of smaller companies that focus on just the opposite: sustainability and worker welfare. DoneGood recognizes these companies and shows them to users, helping consumers to spend wisely.