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Coop Denmark Instant Donations

By: varkeychaya - Published: Apr 23, 2008 • References: coop.dk & springwise
In Denmark, as in many other countries, consumers get a refundable deposit on bottles when they return them through a retailer's collection machine. The machine prints out a slip of paper that states how much they'll receive at the cash register.

One of Denmark 's largest consumer goods retailers, Coop Denmark, has added a charitable twist to the process of redeeming your refund on bottles. They have added a button that lets customers instantly donate their bottle money to charity instead of collecting it for themselves. This partnership between Coop Denmark, UNICEF Denmark and DanChurchAid, has collected over DKK 120,000 (USD 25,750) during the first 3 months of introducing it, proving that tiny donations add up to significant amounts. Stats for Bottle Refunds for Charity Trending: Older & Chilly
Research: 1,934 clicks in 421 w
Interest: 4 minutes
Concept: Bottle Refunds For Charity
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
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