Renowned photographer Dominic Episcopo is famous for shooting food. He made headlines a few years ago with his state-shaped steaks and his newest project is for those with a more acquired taste.

Dominic Episcopo showcased his latest work at a festival called Meat America, where he took ground beef, crafted it into words and objects and repackaged it for display.

One would say a nice glass of red should accompany his art.

Implications - In a day and age where consumers are inundated with marketing from the time they wake up until the time they go to sleep, a company can benefit by focusing on advertising that features outlandish, gimmicky aesthetics. By luring consumers in with an unconventional angle, the company shows a commitment to originality, and a willingness to think (and act) outside of the box.