Dollar General Debuts a Fragrance Line with Slatkin + Co.
Kanesa David — January 18, 2024 — Art & Design
References: dollargeneral & storebrands
Dollar General is collaborating with home fragrance expert Slatkin + Co. on the exclusive Club92 collection. This expanded line offers a diverse array of fragrances designed to elevate home environments. From the delectable Very Vanilla Cupcake to the invigorating Eucalyptus Mint, the assortment caters to various preferences. Slatkin + Co. emphasizes a dedication to premium quality, ensuring each fragrance is crafted with the finest essential oils.
Other fragrances include Crisp Apple, Fresh Cotton Skies, Mango Key Lime, and Jasmine Blossom.
"We're excited to have partnered with Harry Slatkin, the most recognized home fragrance expert, to provide our customer with a new assortment of fragrances that are sure to delight them,” said Reagan Stotz, senior buyer at Dollar General.
Image Credit: Dollar General
Other fragrances include Crisp Apple, Fresh Cotton Skies, Mango Key Lime, and Jasmine Blossom.
"We're excited to have partnered with Harry Slatkin, the most recognized home fragrance expert, to provide our customer with a new assortment of fragrances that are sure to delight them,” said Reagan Stotz, senior buyer at Dollar General.
Image Credit: Dollar General
Trend Themes
1. Scented Home Products - The collaboration between Dollar General and Slatkin + Co. highlights the trend of offering affordable home fragrance collections.
2. Diversifying Fragrance Options - The Club92 collection by Slatkin + Co. exemplifies the trend of providing a wide range of fragrance choices for consumers to elevate their home environments.
3. Premium Quality Fragrances - Slatkin + Co.'s emphasis on crafting fragrances with the finest essential oils showcases the trend of offering premium quality scents for customers.
Industry Implications
1. Retail - The collaboration between Dollar General and Slatkin + Co. offers a disruptive innovation opportunity for retailers to tap into the growing demand for affordable home fragrance collections.
2. Home Decor - The Club92 collection by Slatkin + Co. presents an opportunity for the home decor industry to integrate scented products that can enhance the ambiance of living spaces.
3. Fragrance Manufacturing - Slatkin + Co.'s focus on using the finest essential oils in their fragrances highlights an innovation opportunity for fragrance manufacturers to emphasize the use of premium quality ingredients.
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