CES 2015 showcased a range of exciting multimedia technology, yet many of the television and sound systems are arguably short-sighted; which brings us to the Dolby Cinema. A concept introduced last year and in the process of being implemented this year, the Dolby Cinema is a public space that will bring together the brand's unrivaled innovations including Dolby Atmos under one roof.
Since the creation of Atmos, the company has created new laser projectors that would grant a high-end theatrical experience to the world. The Verge does point out, "Dolby is just one company, and competitors like DTS are readying their own answers to Atmos. But that’s just a sign that Dolby is defining the conversation." With Dolby Cinema, the brand demonstrates time and again how it is continuing to think beyond the next big thing.
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