The Dogwood Initiative 'Save Winter' Program
By: Luisa Amanda Gomes -
Published: Feb 25, 2010 Updated: Aug 15 2011 • References: savewinter
Canadian environmental group, the Dogwood Initiative has come up with a brilliant way to bring about attention to global climate change for the 2010 Vancouver Winter Olympics. They have placed bright blue decal of a stressed out polar bear precariously floating on a melting ice pack on the polar bear side of the Canadian toonie.
The decal serves as a reminder of Canada's contribution to climate change and the country's refusal to commit to reducing greenhouse gases.
Implications - Publicity stunts are a great way to spread awareness about businesses and products. The Dogwood Initiative illustrates the massive impact of taking campaigns to the streets in order to target pedestrian-heavy urban areas.