The Document Journal Spring/Summer 2013 issue includes its current editorial Hazardous Domesticity. Taken by photographer Catherine Servel, it suits its title well as model Anniek Kortleve is found sprawled out haphazardly before an unkempt kitchen.
Stylist Catherine Newell-Hanson dressed Servel in equally unkempt ensembles. Gone were perfectly matched pieces and classic motifs. Present however were plastic blue blazers, large fur coats, draping yellow dresses and accordion-shaped skirts.
These eye catching elements were furthered by the work of make up expert Serge Hodonou who pulled off both pink and blue hair extensions, matched in each photo with colorful eye shadows. And while color did abound the production, Hodonu did so while keeping Kortleve's skin tone muted.
Stats for Domestically Disheveled Editorials
Trending: Older & Mild
Research: 916 clicks in 164 w
Interest: 1.1 minutes
Concept: Document Jorunal Spring/Summer 2013
Related: 107 examples / 82 photos
Segment: Females, 18-35
Comparison Set: 39 similar articles, including: mischievous at-home editorials, luxuriously moody ads, and retro domestic housewife pin-ups.
Domestically Disheveled Editorials
More Stats +/-
Luxuriously Moody Ads
Mischievous At-Home Editorials
Retro Domestic Housewife Pin-Ups
Pin-Up Housewife Campaigns (UPDATE)
Romantically Relaxed Lookbooks