The Limited Edition Dockers Alpha Khakis Whiskey Packaging

By: Katherine Vong - Published: Dec 14, 2011 • References: hypebeast & psfk
After collecting sizing information from its online customer database, the Levi's-owned clothing brand Dockers sent 600 of its customers a set of its popular Dockers Alpha Khakis, which were packaged in what looked like whiskey bottles.

The Dockers Alpha Khakis whiskey bottle sets are limited edition -- only 50 crates have been made. As for the marrying of whiskey and pants, it comes down to the types of finishes in the Alpha Khakis collection. According to PSFK, the whiskey bottle packaging was inspired by three types of khaki finishes: scraped, dirty and destroyed. In addition, the whiskey bottle as a theme for packaging allowed the company to emphasize the masculinity behind the brand's 'Wear the Pants' campaign. Stats for Bottled Trouser Branding Trending: Older & Mild
Research: 4,126 clicks in 231 w
Interest: 2.8 minutes
Concept: Dockers Alpha Khakis Whiskey
Related: 81 examples / 62 photos
Segment: Males, 18-55+
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