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The ‘Do You Know This Guy?’ Internet Explorer Ad Shows its

By: Erin Fox - Published: • References: windows.microsoft & youtube
The opening scene of the ‘Do You Know This Guy?’ Internet Explorer advertisement focuses on a young man sitting on his computer and commenting on a magnitude of chat boards about his thoughts on Internet Explorer.

As he is running through the chat boards commenting ‘IE SUCKS’ to each of his friend’s status on Facebook and Tweeting his latest thoughts, the idea of the commercial showcases the hatred towards the once popular browser. This Microsoft innovation was the most popular option up until the late 90s. The ending of the commercial focuses on the young man reading reviews and recognizing how it has improved. He then begins to post good reviews on the message boards. Stats for Cyber Bullying Browser Ads Trending: Older & Chilly
Traction: 171 clicks in 106 w
Interest: > 3 minutes
Concept: Do You Know This Guy
Related: 55 examples / 42 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: web browsers getting facelifts, internet icon infographics, and web-based software.