Not many people are aware of the environmental damage caused by mining, which is why the 'No to Mining In Palawan' campaign by Philippine-based agency DM9JaymeSyfu produced a series of ads about this important issue.
Simple but powerful, these prints show the image of animals with an open and bloody wounds on their backs. The agency used a wide range of animals -- from whales to mouse deer -- to illustrate how the inadequate exploitation of the land seriously harms all wild creatures. The mammals appear on the center of a black and looming background, which helps to focus viewers' attention directly on the animals.
Stats for Wounded Animal Ads
Trending: Older & Mild
Research: 1,892 clicks in 225 w
Interest: 3.5 minutes
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: role reversal shockvertising, 37 barely-there peta ads, and clothes-free fur campaigns.
37 Barely-There PETA Ads
Role Reversal Shockvertising
Clothes-Free Fur Campaigns
30 Meaty Fashions