The 'No to Mining in Palawan' Campaign by DM9JaymeSyfu is Heartbreaking

By: Ana Lopez - Published: Jan 31, 2012 • References: adsoftheworld
Not many people are aware of the environmental damage caused by mining, which is why the 'No to Mining In Palawan' campaign by Philippine-based agency DM9JaymeSyfu produced a series of ads about this important issue.

Simple but powerful, these prints show the image of animals with an open and bloody wounds on their backs. The agency used a wide range of animals -- from whales to mouse deer -- to illustrate how the inadequate exploitation of the land seriously harms all wild creatures. The mammals appear on the center of a black and looming background, which helps to focus viewers' attention directly on the animals. Stats for Wounded Animal Ads Trending: Older & Mild
Research: 1,892 clicks in 225 w
Interest: 3.5 minutes
Concept: DM9JaymeSyfu
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
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