Sexy Magazine Campaign Promotes Naughty Web Browsing

By: Frederico Gomide - Published: Jan 29, 2009 • References:
DM9 came up with a really clever campaign to promote the naughtiness of Sexy Magazine.

The spoof computer mirror is the perfect gift for those friends you know that visit adult web sites.

"The worst fear of those who visit adult contented web sites is to get caught in the act" Brazilian agency DM9 says of the Sexy Magazine promotion.

The mirror is there to inform the user if there’s someone behind him or her. (Yes, a lot less, but some woman do access adult contented websites.) Stats for Rear-View Computer Mirrors Trending: Older & Chilly
Research: 3,123 clicks in 382 w
Interest: 4 minutes
Concept: Rear-View Computer Mirrors
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: discreet web surfing, distraction blinder, and swipe-rewarding news apps.