Disney is Investing in Epic Games and Launching Fortnite Content
Colin Smith — February 9, 2024 — Business
Disney and Epic Games have announced a new partnership that will create a vast and immersive games and entertainment universe connected to Fortnite. Disney will also invest $1.5 billion to acquire an equity stake in Epic Games, the developer of the popular battle royale game and the Unreal Engine. The deal is expected to close in the second quarter of 2024, subject to regulatory approvals.
The new collaboration will leverage the power of Unreal Engine and Fortnite’s open ecosystem to bring together the Disney and Fortnite communities and offer them unprecedented opportunities to play, watch, shop, and engage with content, characters, and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more. Players, gamers, and fans will be able to create their own stories and experiences, express their fandom in a distinctly Disney way, and share content with each other in ways that they love. The project will also expand the reach of Disney’s beloved brands and franchises to a broader and more diverse audience.
Image Credit: Disney, Epic Games
The new collaboration will leverage the power of Unreal Engine and Fortnite’s open ecosystem to bring together the Disney and Fortnite communities and offer them unprecedented opportunities to play, watch, shop, and engage with content, characters, and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more. Players, gamers, and fans will be able to create their own stories and experiences, express their fandom in a distinctly Disney way, and share content with each other in ways that they love. The project will also expand the reach of Disney’s beloved brands and franchises to a broader and more diverse audience.
Image Credit: Disney, Epic Games
Trend Themes
1. Immersive Games and Entertainment - The partnership between Disney and Epic Games will create a vast and immersive games and entertainment universe connected to Fortnite, offering unprecedented opportunities for players and fans to engage with content from beloved brands.
2. Open Ecosystem Collaboration - The collaboration will leverage the open ecosystem of Fortnite and Unreal Engine to bring together the Disney and Fortnite communities, enabling players and fans to create their own stories and experiences.
3. Expanding Audience Reach - The project will expand the reach of Disney's beloved brands and franchises to a broader and more diverse audience, increasing engagement and amplifying brand awareness.
Industry Implications
1. Gaming - The partnership between Disney and Epic Games will create an immersive gaming experience that combines the storytelling power of Disney with the popular Fortnite platform.
2. Entertainment - The collaboration will bring together the worlds of Disney and Fortnite, offering fans unique opportunities to engage with content and characters from beloved franchises in an interactive and entertaining way.
3. Media - The project will expand the reach of Disney's brands and franchises, leveraging the power of Fortnite and Unreal Engine to create new and innovative storytelling experiences for a diverse audience.
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