Skid marks aside, the way to tell if a movie will be a trend setter is to watch the merchandising. Bob Iger, Disney CEO, says Cars is selling more merchandise now than five years ago when it was released. Because of that fact, Disney will spend more time and money to keep the profitable franchise moving along on all eight cylinders.
Implications - Although the movie is older now, Disney will create new Cars-themed items that they believe will fly off the shelves just like all the others. Bob Iger also says that if Disney makes a sequel to Cars, the sales may be even better. With a Cars theme park on the way, this may be the most profitable Disney movie ever!
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Making a Movie Franchise
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