The Disco Chair is Groovy Like a Light Show

By: Vittoria Natarelli - Published: Jun 25, 2010   Updated: Jul 12 2011 • References: kiwiandpom and designyoutrust
The Disco Chair could be that psychedelic touch to your home that you have always been looking for.

Definitely a piece worthy of conversation, the Disco Chair was commissioned by Wallpaper* Magazine and is made of electroluminescent wire. It doesn't look like it is made out of Lite-Brite all the time; the chair only transforms into a neon rainbow when powered. The Disco Chair might just brighten up your home.

Implications - Consumers are constantly looking for products to differentiate themselves from other consumers. In response, the furniture industry is producing items with idiosyncratic designs, limiting the likelihood that their designs will be copied by competitors. Corporations in other industries may follow a similar strategy to ensure consumers' desire for variety is satiated.