Red Cross Partners with Walmart for Disaster Relief

By: Trend Spotter - Published:   Updated: Jun 15 2011 • References: thenation
Apparently, businesses do disaster better. This was one of the key lessons during Hurricane Katrina which has now led the Red Cross to form a new disaster response partnership with Wal-Mart. Naiomi Campbell offers a unique perspective of this sort of partnership could lead to dependence on a skewed system of disaster capitalism. Read her article, "Pay to Be Saved," at the Nation.

Implications - When a disaster strikes, companies rally together to help those in need. The companies are able to demonstrate corporate social responsibility and maintain a positive image for themselves. By doing this, those effected will also associate the company with humanitarianism for their help during desperate times. Stats for Disaster Capitalism Trending: Older & Mild
Traction: 3,853 clicks in 469 w
Interest: 4 minutes
Concept: Disaster Capitalism
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: on-demand liquor deliveries, headache-curing eye masks, and illuminating smartphone apps.