Red Cross Partners with Walmart for Disaster Relief

By: Trend Spotter - Published: Aug 29, 2006   Updated: Jun 15 2011 • References: thenation
Apparently, businesses do disaster better. This was one of the key lessons during Hurricane Katrina which has now led the Red Cross to form a new disaster response partnership with Wal-Mart. Naiomi Campbell offers a unique perspective of this sort of partnership could lead to dependence on a skewed system of disaster capitalism. Read her article, "Pay to Be Saved," at the Nation.

Implications - When a disaster strikes, companies rally together to help those in need. The companies are able to demonstrate corporate social responsibility and maintain a positive image for themselves. By doing this, those effected will also associate the company with humanitarianism for their help during desperate times. Stats for Disaster Capitalism Trending: Older & Mild
Research: 3,866 clicks in 508 w
Interest: 4 minutes
Concept: Disaster Capitalism
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: floating swimming pools, top 100 marketing innovations in may, and personal wind turbines.