Talented

Red Cross Partners with Walmart for Disaster Relief

By: Trend Spotter - Published:   Updated: Jun 15 2011 • References: thenation
Apparently, businesses do disaster better. This was one of the key lessons during Hurricane Katrina which has now led the Red Cross to form a new disaster response partnership with Wal-Mart. Naiomi Campbell offers a unique perspective of this sort of partnership could lead to dependence on a skewed system of disaster capitalism. Read her article, "Pay to Be Saved," at the Nation.

Implications - When a disaster strikes, companies rally together to help those in need. The companies are able to demonstrate corporate social responsibility and maintain a positive image for themselves. By doing this, those effected will also associate the company with humanitarianism for their help during desperate times.

Stats for Disaster Capitalism Trending: Older & Mild
Traction: 3,826 clicks in 417 w
Interest: 4 minutes
Concept: Disaster Capitalism
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: cinematic fish pool toys, provocative teen celeb covers, and hexagonal gaming computers.