Implications - When a disaster strikes, companies rally together to help those in need. The companies are able to demonstrate corporate social responsibility and maintain a positive image for themselves. By doing this, those effected will also associate the company with humanitarianism for their help during desperate times.
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Red Cross Partners with Walmart for Disaster Relief
By: Trend Spotter - Published: Aug 29, 2006 Updated: Jun 15 2011 • References: thenation
Apparently, businesses do disaster better. This was one of the key lessons during Hurricane Katrina which has now led the Red Cross to form a new disaster response partnership with Wal-Mart. Naiomi Campbell offers a unique perspective of this sort of partnership could lead to dependence on a skewed system of disaster capitalism. Read her article, "Pay to Be Saved," at the Nation.