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Bill Shannon in Rjd2's “Work it Out”

By: Going Like Sixty - Published:   Updated: Aug 11 2011 • References: virtualprovocateur & ghostrobot
Ghost Robot has produced a fantastic street performance video directed by Joey Garfield for “Work it Out” by Rjd2. Garfield was named to the Cannes New Director's showcase for this video.

Bill Shannon, a street performer with a hip disability, is featured in the music video as a dancing man on crutches. Below, watch a short documentary of Bill Shannon's work as a street performer.

Implications - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained.

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