Prodigy

TBWA in Paris is Helping Disabled People Explore Their Naughty Side

By: Ryan Fowler - Published: • References: tbwa & adweek
An agency in Paris called TBWA is helping disabled people explore their naughty side. Working with Come4.org, the pair’s charitable initiative is geared towards helping to fund the Asta Philpot Foundation. This is a charity that is committed to raising public awareness about the sexual rights of disabled people. The agency says “What if being bad could do some good?”

Philpot is an American citizen living in Britain and an advocate for the right to an active sexual life for people with disabilities, even if it means paying. This may seem wrong and even confusing to some people, but it is hard to pass judgment if you are not living in a disabled person's shoes.

A 90-second short film has been created as the first project initiative catering to this issue for Come4.org. Stats for Charity-Driven Adult Sites Trending: Older & Mild
Traction: 419 clicks in 76 w
Interest: 0.5 minutes
Concept: Disabled People Explore
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: dark lustful editorials, quirky lingerie ads, and risque femme fatale lingerie ads.