The Diptyque London store by Christopher Jenner fuses classic Victorian elegance with modern branding. Transforming a traditional space, the architect and his team have created a cozy retail environment that marries both new and old design details.
Exuding an air of high-end luxury, this eclectic interior embraces the space's existing colored glass and intricately patterned Victorian accents. Despite of its compact 11-sq-m size, the cozy space extends upwards with a 4m high ceiling that displays Diptyque's luxe scented products. The posh perfumes feature minimalist packaging that is sleek and sophisticated and are showcased in varying glass bottles resembling dainty jewels.
In addition to its existing decorative details, the Diptyque London store features traditional wallpaper, casted metal display units and floral tiles that give its interior a feeling of eccentric elegance.
Stats for Victorian Perfume Retailers
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Concept: Diptyque London
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Segment: Females, 35-55+
Comparison Set: 35 similar articles, including: luxury urban retreats, posh kitchenware pop-up stores, and angular stairway stores.
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