Sweet, summery and surreal, the Dior Addict 2012 campaign will have every woman wondering about this latest couture scent in no time. Accompanied by the film playfully titled, 'And Dior Created Woman,' the print ads, like the film, was inspired by Brigitte Bardot’s iconic role in 'And God Created Woman' directed by Roger Vadim. Model Daphne Groeneveld beautifully channels her inner blonde bombshell for the cinematic photoshoot.
Lensed by Tim Walker in collaboration with director Jonas Åkerlund, the Dior Addict 2012 campaign was completely captured on location in St. Tropez. With a classic French cinema sentimentality and sensuality, the images follow a carefree sex kitten as she enchants every man she encounters throughout the day. Light-hearted and vibrant, the campaign embraces the swinging 60s era.
Stats for Cinematic Scent Ads
Trending: Older & Buzzing
Research: 3,557 clicks in 204 w
Interest: > 3 minutes
Concept: Dior Addict 2012 Campaign
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: fun beachy fragrance films, fiesta family fashion ads, and monster-full fashion ads.
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