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Designed by the Impact BBDO advertising agency, this Diet Pepsi ‘Unpimp Your Body’ ad promotes enjoying your favorite drink without gaining unwanted bulge.

According to UrbanDictionary.com, to “unpimp” is to “destroy something that has been overly accessorized.” If what the Diet Pepsi ‘Unpimp Your Body’ ad claims is true, drinking this soft drink is a way you can un-accessorize your gut for a more fashionable physique at the beach.