The Diesel 'Portraits for Successful Living' campaign has launched, and it features the lovely Catherine McNeil. In this campaign for the clothing brand's spring and summer 2012 line, McNeil poses with a several other burgeoning models including Dimitri Tanner, Ashley Smith, Alison Nix, Patrick Kafka, Liu Wen, Maria Palm and Simon Nessman.
Photographed by Mert & Marcus, the Diesel 'Portraits for Successful Living' campaign is playful and offbeat, shot in a studio setting with an olive green background. McNeil appears topless, perched atop a potted plant and holding a watering pot -- while wearing a pair of Diesel jeans, of course. In the other photos, the models do a series of random things including carrying an oversized hammer, burning a dollhouse and playing tug-of-war with someone off camera.
Stats for Life Lesson Fashion Ads
Trending: Older & Buzzing
Research: 17,244 clicks in 223 w
Interest: 2.4 minutes
Concept: Diesel Portraits For Successful Living
Related: 92 examples / 71 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: spiked stomping photoshoots, western-infused editorials, and sultry singlet snapshots.
Life Lesson Fashion Ads
More Stats +/-
Spiked Stomping Photoshoots
Sultry Singlet Snapshots
Modern Gypsy Editorials
Vintage Swimwear Shoots