Custom Fragrances Edit
Diesel Opens Doors To 'Fuel For Life Factory'

Diesel, the world famous fashion brand, has finally launched the much-anticipated Fuel For Life Factory website today, October 22, 2007.

The Italian design house has opened the doors to the Fuel For Life Factory, a site that gives a limited 20,000 people the opportunity to create a personalized fragrance. You, personally, can take this chance to play Italian designer, and can design and dress a perfume after your own style and imagination.

“Everyone, man or woman, can now express their style by dressing the bottle which encases the sexy and energetic elixir. A way for Diesel to invite the internet user to express their personality and membership of the Diesel community, a generation of hedonists for whom anything goes,” a Diesel press release said.

Upon entering the site, you’ll be asked first if the fragrance is Fuel for Life For Him, or Fuel for Life for Her. After making your selection, you’re given 10 colour choices for the leather pouch and strap, then are given the opportunity to select from a dozen logos to be laser engraved.

From there, your order is sent to the Parisian headquarters, where your pouch is assembled. Tucked away in the centre of the city of lights, your creation will come to life.

“As always at Diesel, the object is a unique production where detail is everything. Nothing is left to chance in the creation process: with patience and great attention to detail, the craftsmen assemble the pieces according to the requirements of each user. And so that the creation becomes a legend, only 20,000 products will be customized in this short-lived hop.”

Hey, if anything is going to be your Fuel For Life, you should at least have it tailored to suit you. With 150,000 possibilities, it shouldn’t be hard to do!

The limited edition fragrances are estimated to sell for $130 (80 Euros, 55 British pounds) beginning October 22, and will be distributed in the U.S., Canada, United Kingdom, France, Germany, Italy, Spain, Austria, Finland, Ireland, Portugal and the Netherlands.

Check out the video spots for Fuel for Life: