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Diesel fashion label launches wines Edit

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Diesel fashion label launches wines
 Published: Apr 19, 06
Comments: 1 Views: 3,841

The ultra-fashionable – and ultra-expensive – jeans label Diesel has launched itself into the wine business.

Renzo Rosso, founder of the label, presented three new wines at Vinitaly earlier this month. At over £100 a bottle in restaurants, they will be as reassuringly pricey as a pair of Diesel jeans.

Rosso bought a 100ha farm in Marostica in Vicenza, Veneto 12 years ago. It has over 5 ha of vineyards, as well as olive orchards, from which olive oil is also sold, under the Diesel Farm name.

References:  decanter, luxist

Filed In:  drinking,  food,  lifestyle,  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Diesel fashion label launches wines or comment.

rocketranger on Dec 2, 07  0 Trends   2,582 Comments
Will wine be as Good as fashion???
rocketranger on Dec 2, 07  0 Trends   2,582 Comments 0


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Diesel fashion label launches wines