Italian fashion house, Diesel, has launched another innovative marketing campaign, this time involving dating classifieds advertising Diesel models.
The Swiss may do things first, but the Italians know how to make a good thing even better. Migros, the Swiss supermarket chain first gave the opportunity of contacting their lingerie models to their clients... but the Italians took it further... a lot further. Finally you (don't think it's generic, I'm talking to no one other than you) can date a model! So many young guys and girls dream of meeting one of those cool runway models. Now, boys and girls, you can make it tue.
What about it then? Let the Swiss contact... I will meet, sit next to, talk to a "Diesel" model! The address of your favourite models is www.diesel.com. You can offer Costy or Safado a good Italian coffee!
Stats for Diesel Lets You Date a Model
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Research: 4,778 clicks in 449 w
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Concept: Diesel Lets You Date A Model
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Segment: Females, 18-35
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Diesel Lets You Date a Model
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