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The Diesel Black Gold 2010 Collection Shines Bright

By: Alex Scott - Published:   Updated: Jun 8 2011 • References: diesel & coolhunting
The Diesel Black Gold 2010 Collection features the label's cutting edge design and against-the-grain look.

Diesel has always been daring both in its look and in its advertising, so it makes sense that they keep on that train for this upcomming year. The Diesel Black Gold 2010 Collection has a look that will be sure to turn heads both on the runway and on the street.

Implications - In today's society, consumers are constantly seeking out products that push the boundaries of their traditional functions or purposes. Products that embody unlikely characteristics allow individuals to encounter new experiences that might not have been possible before. Companies will benefit by pushing their own boundaries with the design and style of their products because it will provide consumers with something that is both unfamiliar and unique.

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Concept: Diesel Black Gold 2010 Collection
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Segment: Females, 18-55
Comparison Set: 20 similar articles, including: new diesel ads, f-ck the environment, and casual luxury.