If you thought you looked important with your platinum American Express card, think again. The smart card maker and online game provider, GK Power, has made a new, high-concept credit card for the real VIP customers.

You may be thinking what makes this credit card different from others, well, it’s the fact that this plastic card is embedded with diamonds!

“GK Power, a Seoul-based smart card maker and online game provider, developed the luxury card and began selling it to local and overseas banks last year. Recently, it signed a $175,000 contract with Dubai First Bank in September to supply 1,000 cards _ worth 300 times more than conventional plain plastic cards _ for the bank’s most valued clients.

Kim says this is just the beginning of the high-end card market that the company is looking to step into in the U.S., China, Europe and the Middle East.”

Implications - Though their surroundings have changed, human beings still value peer-to-peer competition in the form of prestige and the battle to have more than one's fellow man.