The â€œEye-catcherâ€ from Gorenje is a black refrigerator that features 7000 hand embedded crystals from Swarovski. The appliance is controlled by a touch screen mounted conveniently at eye level. Just is case diamonds aren't enough for you it also comes equipped with a built-in radio, recipe book and voice memo recorder/player. Now don't get too excited because they are only producing 10 of these masterpieces.
Implications - Household products that are glamorized are highly popular amongst home owners who want to flaunt their wealth. These buyers want their products to exude prestige as a mark of high status. By offering a more luxurious version of your product, a buyer will most likely pay for it as it is one of a kind.
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Concept: Diamond Refrigerator By Gorenje
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Diamond Refrigerator by Gorenje
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