Quit monkeying around with boring jewelery designs and scoop up one of Dior's luxury rings. Forget Paul Frank -- Dior's Spring 2008 baubles are anything but cutesy little girl. The fat, gold cocktail ring grasps a gigantic turquoise stone in the center as a beautiful, diamond-encrusted monkey hangs off the side. This is no monkey business!
Implications - Fashionistas have a strong desire to own pieces that are luxurious yet unusual. This appeals to them because they are able to own a product that allows them to stand apart from the crowd while still emulating prestige. Items such as this turquoise Dior ring are seen as gaudy and impossible to pull off. This appeals to fashionistas looking to express a daring, rebellious personality.
Diamond Monkey Holds the Gold
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