Quit monkeying around with boring jewelery designs and scoop up one of Dior's luxury rings. Forget Paul Frank -- Dior's Spring 2008 baubles are anything but cutesy little girl. The fat, gold cocktail ring grasps a gigantic turquoise stone in the center as a beautiful, diamond-encrusted monkey hangs off the side. This is no monkey business!
Implications - Fashionistas have a strong desire to own pieces that are luxurious yet unusual. This appeals to them because they are able to own a product that allows them to stand apart from the crowd while still emulating prestige. Items such as this turquoise Dior ring are seen as gaudy and impossible to pull off. This appeals to fashionistas looking to express a daring, rebellious personality.
Stats for Diamond Monkey Holds the Gold
Trending: Older & Mild
Research: 3,500 clicks in 439 w
Interest: 4 minutes
Concept: Diamond Monkey Holds The Gold
Related: 42 examples / 32 photos
Segment: Males, 18-55+
Comparison Set: 15 similar articles, including: malaria-fighting pop-up bars, dating app parent controls, and retractable seat motorcycles.
Diamond Monkey Holds the Gold
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