Diamond Monkey Holds the Gold
Turquoise Dior Ring
Implications - Fashionistas have a strong desire to own pieces that are luxurious yet unusual. This appeals to them because they are able to own a product that allows them to stand apart from the crowd while still emulating prestige. Items such as this turquoise Dior ring are seen as gaudy and impossible to pull off. This appeals to fashionistas looking to express a daring, rebellious personality.