Diamond Standard Vodka

By: Alex Covert - Published: Jul 2, 2008 • References: diamondstandardvodka & luxist
I would file this alcoholic beverage under H for "Hype." It boasts a purification process that uses 600 cut diamonds of UP TO one carat in size. I'm not a Vodka expert but, I would think that in order to actually filter something, the size of the filtering-agent would have to be small. Like sand. Now, perhaps these guys are using diamond dust but, the fact that they state the use of a one carat diamond is kind of funny. 599 diamond flakes and a one carat diamond. That's just speculation, mind you. It sort of fits their statement that they are "the most exquisite MASS MARKET vodka available anywhere." Stats for Diamond-Filtered Alcohol Trending: Older & Warm
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Concept: Diamond-Filtered Alcohol
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Segment: Neutral, 18-55+
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