Diabetes Australia's Diabetes Week Commercial Chronicles Fears

By: Jana Pijak - Oct 26, 2015
References: diabetesvic.org.au & youtube
Inspired by phobias like galeophobia, the fear of sharks, or arachnophobia, a fear of spiders, Diabetes Australia's Diabetes Week ad suggests that more people should fear the chronic condition thanks to its staggering stats.

Stating that 2 million Australians are at high risk of developing Type 2 diabetes, the commercial also suggests that while the nation's residents may fear sillier things, they often ignore symptoms and risk factors that are centered around the chronic disease. While it starts out as a humorous study of various phobias, this commercial aims to increase diabetes awareness and educates viewers about disease prevention.

The Diabetes Week ad is not only humorous and attention-grabbing but is also optimistic, revealing that up to 58 percent of Australian diabetes cases can ultimately be prevented.