The American Diabetes Association's Latest Ad Encourages Treatment

By: Jana Pijak - Oct 26, 2015
References: ispot
Comedian Cedric the Entertainer stars in The American Diabetes Association's latest commercial titled 'Step On Up.' Addressing that chronic nerve pain is no laughing matter, the celebrity tells viewers suffering from pain that makes ordinary tasks extraordinarily painful "I hear you."

Ending the commercial with a personal anecdote about his father -- who he watched suffer from chronic nerve pain for years -- Cedric the Entertainer urges those with diabetes to get treatment and suggests that avoiding professional help can make the problem increasingly worse over time.

The American Diabetes Association's 'Step On Up' ad explores chronic nerve pain while encouraging diabetes patients to address their difficulties instead of ignoring them -- an occurrence that can happen way too often among those who choose to power through the pain instead of treating it.