The 7 Diamonds Spring/Summer 2013 Lookbook Takes it to the Beach

By: Shawn Stolfus - Published: Apr 19, 2013 • References: 7diamonds & 7diamonds
7 Diamonds uses the beach as a canvas and the company’s premium clothing as the paint and the brand sets a whole new picture for its Spring/Summer 2013 Lookbook.

The video and lookbook photos portray many poses and settings, outlining the brand’s movement toward a younger market in men’s quality clothing. The campaign brings in the skills of high-fashion model Gui Fedrizzi, showing that the company is taking steps to bring the already steady growing brand to a new level. Shot in California’s Crystal Cove State Park, the lookbook is appropriately fresh and light, reflecting the current season.

Whether or not you’re in need of a new wardrobe, this stunning lookbook is worth a glance. Stats for Dexterous Menswear Beach Shoots Trending: Older & Mild
Research: 679 clicks in 161 w
Interest: 0.5 minutes
Concept: Menswear, Fashion, Lookbook, Mens Clothing
Related: 105 examples / 81 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: playfully grown-up editorials, dapper film fashion , and preppy hipster lookbooks.