7 Diamonds uses the beach as a canvas and the company’s premium clothing as the paint and the brand sets a whole new picture for its Spring/Summer 2013 Lookbook.

The video and lookbook photos portray many poses and settings, outlining the brand’s movement toward a younger market in men’s quality clothing. The campaign brings in the skills of high-fashion model Gui Fedrizzi, showing that the company is taking steps to bring the already steady growing brand to a new level. Shot in California’s Crystal Cove State Park, the lookbook is appropriately fresh and light, reflecting the current season.

Whether or not you’re in need of a new wardrobe, this stunning lookbook is worth a glance.