The Desigual SS 2012 Editorial is Sweetly Exotic

By: Sophia Pelka - Published: Mar 13, 2012 • References: blog.desigual and juicy.mashkulture.net
The Desigual SS 2012 lookbook takes you on a luxe beach vacation with model Arlenis Sosa. The editorial pays as much attention to the exotic environment as it does to the apparel, allowing it a greater authenticity and warmth. The clothing features, however, are seriously eye-catching. The spring line favors contemporary styles of denim, in both a drop crotch style and cuffed Bermuda shorts. Also memorable is the slew of bright patterns. Frocks, tees and bathing suits are cut into gorgeous floral fabrics.

The Desigual slogan is, as read on the company site, "We dress people, not bodies." Since 1984, the company has been exuding positivity and a certain youthful liveliness. Founder Thomas Meyer focuses on uniting people through sunny, wearable fashions. The company's dedication to good vibes reaches all the way down to the detailing of seaming.

The Desigual SS 2012 lookbook is a trip to a chic and carefree lifestyle.