People are living longer lives and Designs On: Aging is a project that addresses this fact. It is a collection of 19 concepts that are meant to help improve these extra decade of Twilight years that men and women are both enjoying. Not only does it endeavor to make the aging process easier, but encourage these seniors to be happy, active and engaged in the world around them.
Created by Ideo, Designs On: Aging is comprised of condom advertisements targeting seniors as they embrace their sex drives, pill necklaces that embrace all of the medication they are on and mirrors that show younger individuals how they can age more gracefully. Some are clever, others necessary, all of them speak to people inner fears and desires.
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Concept: Designs On: Aging
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Segment: Neutral, 35-55+
Comparison Set: 36 similar articles, including: folklore-inspired elder portraits, tattooed senior photography, and selfie-taking seniors.
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