Comme Des Garçons Released Its Collaboration with FREITAG
The category of designer upcycled bags—silhouettes that meet at the crossover between style and sustainability—just expanded with the collaboration between Comme des Garçons and FREITAG. The two contemporary fashion brands recently launched a limited-edition collection of upcycled bags designed by Rei Kawakubo and produced in Japan.
Rei Kawakubo drew inspiration from FREITAG's values, creating a unique collection using used truck tarpaulins. Both brands share a non-conformist design approach and a rich heritage. FREITAG, rooted in circularity, plans to introduce the first circular truck tarpaulin and a fully recyclable backpack in spring 2024.
The launch of the designer upcycled bags included in-store pop-ups at selected Comme des Garçons and Dover Street Market stores, showcasing Rei Kawakubo's designs and insights into FREITAG's history.
Image Credit: Comme des Garçons and FREITAG
Rei Kawakubo drew inspiration from FREITAG's values, creating a unique collection using used truck tarpaulins. Both brands share a non-conformist design approach and a rich heritage. FREITAG, rooted in circularity, plans to introduce the first circular truck tarpaulin and a fully recyclable backpack in spring 2024.
The launch of the designer upcycled bags included in-store pop-ups at selected Comme des Garçons and Dover Street Market stores, showcasing Rei Kawakubo's designs and insights into FREITAG's history.
Image Credit: Comme des Garçons and FREITAG
Trend Themes
1. Designer Upcycled Bags - The category of designer upcycled bags expands with the collaboration between Comme des Garçons and FREITAG, offering a unique collection using used truck tarpaulins.
2. Circular Fashion - FREITAG's plans to introduce the first circular truck tarpaulin and a fully recyclable backpack in spring 2024 underline the growing trend of circularity in the fashion industry.
3. Non-conformist Design - Both Comme des Garçons and FREITAG share a non-conformist design approach, reflecting a trend of breaking traditional fashion norms.
Industry Implications
1. Fashion - The collaboration between Comme des Garçons and FREITAG in the designer upcycled bags category promotes sustainable practices and innovative design concepts.
2. Retail - In-store pop-ups at selected Comme des Garçons and Dover Street Market stores create immersive brand experiences, enhancing the retail industry's experiential marketing strategies.
3. Sustainability - The collection of upcycled bags and future plans for circular products by FREITAG highlight the growing focus on sustainability and circular economy in various industries.
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